Rethinking mobile commerce: What do customers really want in their mobile experience?
On April 25, I had the pleasure to deliver the keynote address on mobile commerce at an event sponsored by the Boston Business Journal. You can review the slides here. I have also embedded them at the bottom of this post–and you can also view the video.
In this blog post, I wanted to offer a perspective on mobile commerce that highlights the magnitude of the disruption that mobile phones will have on retailers, banks, marketing firms, and most importantly on our shopping behavior. Changes in consumer shopping behavior have already begun and will increase considerably in 2012-2013. To prepare for these changes, retails, brands and payment providers need to already be well on their way in defining and deploying an effective mobile commerce strategy. [Read the rest of this entry...]






