On March 2, 2011, I will be moderating a panel, “Mobile Commerce: The Tipping Point is Here.” The event, which is part of the Vilna Shul Speakers’ Series, organized by Doug Levin, will feature some of the greater Boston area’s best mobile visionaries.
Q: Mobile commerce is…
MS: finally happening in the US. And we are buying more than just apps. People are buying real stuff like coffee and toys.
Q: What will the intersection of mobile commerce and location based services (LBS) mean?
MS: It all depends on the way that mobile commerce is implemented but I like to look at the (apple) pie in the sky. If companies turn to LBS for mobile commerce after the check in, the LBS vendors not only aggregate place but also itemized purchase data across places. This is impossible today without integration with inflexible point of sale systems.
Q. How will mobile commerce change the experience of the average consumer?
MS: The average consumer using mobile for commerce is still far away, but mobile commerce should bring uniformity (high quality, similar) to experiences across franchises, enhanced knowledge of what is available and more competitive offers at purchase point to encourage people to buy where they are versus looking around.
Have a question for Mike? Want to learn more? Join us on March 2.