by Nitzan Shaer
To paraphrase a conversation we recently had, “mobile commerce is a train that’s coming. You need to get on, or get run over.” Pick your favorite stat: the number of smartphone users in the US (61 million), the number of consumers using smartphones for shopping (50%), and others; they all point to the inevitability of mobile commerce.
Mobile commerce is a hot topic for us (ok, everyone) these days. In fact, we’ve assembled a panel of thought leaders on mobile commerce for an upcoming discussion – “Mobile Commerce: The Tipping Point is Here.” The event, which is part of the Vilna Shul Speakers’ Series, organized by Doug Levin, will feature some of the greater Boston area’s best mobile visionaries.
So, here’s the lineup:
Mike Baker, president & CEO of Data Xu, has been a pioneer in mobile advertising and digital media platforms for 20 years. Before co-founding DataXu, Mike was vice president at Nokia, where he created and ran Nokia Interactive. Prior to Nokia, Mike was the founding investor and CEO of mobile advertising leader Enpocket. As an active angel investor in digital media, Mike is currently chairman of the board of Nexage, a mobile advertising solutions provider. Follow Mike at: @michaelkbaker.
Emily Green, chairman of the board at Yankee Group, is the author of Anywhere, a book on the business impact of global connectivity. In her long and varied career in technology as an engineer, entrepreneur, marketer and analyst, Emily has become widely respected as a thought leader on the impact of connectivity on networks, enterprises and consumers. Emily current serves as the vice-chair of the Massachusetts Innovation & Technology Exchange (MITX); as a member of the Executive Committee of the John Adams Innovation Institute; and as a member of the governor’s Mass Tech Hub Collaborative. Follow Emily at: @emilynaglegreen.
Mike Grimes, CEO of Modiv Media, is an accomplished sales and business development executive with expertise in new customer acquisition, go-to-market strategies and strategic alliances for early-stage companies. Prior to Modiv, Mike ran US sales for PinPoint Corporation, a manufacturer of real-time proximity solutions, and held various sales leadership positions at Telxon Corporation, a pioneer in wireless mobility solutions. Modiv Media is the only industry-proven and customer-embraced mobile shopper marketing solution that integrates personalized promotions, mobile self-scan, and instant checkout on shoppers’ smartphones. Driving 1 million product scans a day and delivering over 10 million targeted offers to in-store mobile users every month Modiv facilitates over $1 billion in retail sales annually.
Andrew Paradise, founder and CEO at AisleBuyer, is a technology entrepreneur who serves as the Advisory Board IT Chair for the Boston Entrepreneurs’ Network and is an Advisory Board Member at Inventis Group, a technology transfer initiative for the US Air Force. Before founding AisleBuyer, Andrew was the CEO of Photrade, a web 2.0 digital media and advertising company, where he created patent-pending advertising technologies. Follow Andrew at: @andrewparadise
Mike Schneider, (aka SchneiderMike) senior vice president, director digital incubator, Allen & Gerritsen, has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. Mike was recognized in 2010 as one of Boston Business Journal’s “40 Under 40,” and is co-author of Location Based Marketing For Dummies. Follow Mike at: @schneidermike
Consider yourself prepared for the mobile commerce train? If so, come engage with our panelists. If not, come learn from them.