Entries for the ‘Entrepreneurship’ Category

Finding Your Next Golden Egg: How to Follow-Up on a Successful Product

Every entrepreneur dreams of a successful, breakthrough product. A breakthrough product is one that stands out and establishes them as a leader in their field. But what happens after a success? Inevitably, one triumph is never enough. What makes entrepreneurs tick is that they are never content to just rest on their laurels. One innovation [...]

Freemium or Free Trial: Which “Free” is Right for Your Business?

Panel 1 Take-aways From The Mobile Commerce Summit by Janet Muto “Try it before you buy it” has turned from a sales pitch into both a consumer and business expectation. It’s now the baseline standard that customers will get some level of access to test out a product before they commit to buying it. This [...]

3 Take Aways From The New York (DIY) Marathon 2012

By Nitzan Shaer Yesterday, in Central Park, together with a few thousand runners and two close friends, I ran my first marathon. The official NY Marathon was canceled 36 hours before. While the decision to cancel was made late, I believe that canceling it was the right decision. We ran four loops around Central Park, [...]

Israeli and Palestinian students share a common goal as entrepreneurs in Boston

By Nitzan Shaer These days there are few opportunities to reach across cultural divides in the Middle East. However, Babson Professor Ted Grossman’s program: “Bridging the Cultural Divide Through Entrepreneurship” provides a rare opportunity for young people from the region to leverage their entrepreneurial spirit to bridge such divides. This year, overcoming considerable roadblocks, Professor [...]