The Payments Situation: It is no surprise that each day new players are entering the payment arena. From enabling small merchants to take payments (e.g. Square, GoPayment, PayPal Here) to making payments (e.g. LevelUp, Starbucks, Dunkin Donuts) and mobile wallets (e.g. Paydiant, ERN Global, MC MasterPass, V.me), there is a tremendous amount of activity in [...]
Entries for the ‘Innovation’ Category
Every entrepreneur dreams of a successful, breakthrough product. A breakthrough product is one that stands out and establishes them as a leader in their field. But what happens after a success? Inevitably, one triumph is never enough. What makes entrepreneurs tick is that they are never content to just rest on their laurels. One innovation [...]
Panel 1 Take-aways From The Mobile Commerce Summit by Janet Muto “Try it before you buy it” has turned from a sales pitch into both a consumer and business expectation. It’s now the baseline standard that customers will get some level of access to test out a product before they commit to buying it. This [...]
By: Ashley Carneal Face it, it feels as if new products and messages are being delivered to consumers today at lightning speeds. But if you stop to think about it – how much of what you are seeing is truly a new product or new innovation? Have you been part of a Repositioning Revolution?
In my last post, I discussed how qualitative research can help supplement quantitative methods. But what type of qualitative research is most useful for your business? Below, I summarize the different qualitative techniques and the use case for each.
Senior executives, product managers, and venture capitalists love numbers. It is obvious that having robust quantitative data makes it much easier to make—and justify—strategic decisions. But in the quest for information robustness, it is possible to over-rely on the numbers themselves. Smart decision-makers will employ an iterative research process that includes not only quantitative methods, [...]
By Amy Rosenthal You know you’ve hit on an issue near and dear to business when there’s standing room only for your keynote address. On that scale, the 2012 Mobile Commerce Summit was a huge success. The Summit, part of the FutureM conference, featured several panels focused on different issues: from winning over the customer, to [...]
By Nitzan Shaer Last week, High Start Group partnered with Allen & Gerritsen to host a half day summit on the future of Location Based Marketing: GEOM2. The event was part of FutureM week held by MITX. GEOM2 was a uniqe opportunity to discuss insights about the ground breaking opportunities mobile location based services can [...]
By Nitzan Shaer These days there are few opportunities to reach across cultural divides in the Middle East. However, Babson Professor Ted Grossman’s program: “Bridging the Cultural Divide Through Entrepreneurship” provides a rare opportunity for young people from the region to leverage their entrepreneurial spirit to bridge such divides. This year, overcoming considerable roadblocks, Professor [...]