Entries for the ‘Product Strategies’ Category

4 Steps to Giving the Perfect Gift—Secrets from a Product Strategist

by Joe Johnson Gift giving season is upon us. You’ve finished all your shopping, right? Right?! Okay, so maybe not. But it’s not too late to find the perfect gift. Musing over some spice cookies and mulled wine, it struck me that excellent gift shopping shares a lot of parallels with excellent customer research, which makes [...]

Treading the tightrope: Being agile in product management

by Alo Mukerji Agile practices are everywhere now. Like the rest of the tech world, I have welcomed the many benefits that practicing Agile offers. But there’s something missing in all the conversations about Agile: The impact it has not on development but on product management. Specifically, what does it mean for a product manager [...]

What could have prevented BofA’s colossal debit card mistake?

by Greg Garson When you take a step back and evaluate BofA’s current situation, you could potentially have sympathy for them.  The failing mortgage business (thank you, Countrywide); the under-performing investment business (thank you, Merrill Lynch); the Durbin amendment (over $2 billion in lost interchange fees) and the Reg E (another couple of billion in [...]

Peering into the Future of Location-Based Marketing

By Nitzan Shaer Last week, High Start Group partnered with Allen & Gerritsen to host a half day summit on the future of Location Based Marketing: GEOM2. The event was part of FutureM week held by MITX. GEOM2 was a uniqe opportunity to discuss insights about the ground breaking opportunities mobile location based services can [...]

Innovation has to be about more than innovation

by Janet Muto I’ll be the first to admit that I’m an innovation junky. I love being around it, participating in it, and pushing innovation myself. It’s why I do what I do. That’s why I was so excited to be on the panel at The BootCamp Ventures Israel Innovation Road Trip in Boston a [...]

Clicks, bricks and mobile commerce: creating a winning strategy

by Nitzan Shaer The MIT/ Stanford Venture Lab event Beyond Bricks and Clicks saw a great discussion earlier this week on the opportunities and innovations in mobile commerce for retailers, banks, startups, and brands. Most importantly, what it all means for consumers. It was yet another sold-out event for VLAB, attracting entrepreneurs and investors from [...]

The top 10 TED talks on innovation

by Nitzan Shaer You may not think about innovation all the time. But it’s surrounding us—in the office, on the phone, in the piles of emails you click through every day. Somewhere in there you’ll find innovation. But just what is innovation and what are some of the most innovative ideas around today? There’s no [...]

The Delicate Line Between Need and “Need”

Ah, spring!  Time for new growth and limitless possibilities, and any product manager worth his or her salt would be remiss to pass up the opportunity to bring new innovations to market to spur growth.  The most successful new product launches uncover a real but unarticulated customer need.  But, especially in crowded categories, the earnest [...]

What Product Managers Can Learn From Starbucks

  Some product managers in technology and B2B products think that the way consumer companies work isn’t applicable to the tech space.  In fact, on a recent panel, “Building Products that Win,” at Web Inno, one panelist joked he “runs away” from consumer-type focus groups.  But consumer packaged goods (CPG) vendors have really mastered the [...]

WebInno: Building Products That Win

Last week I had the pleasure of moderating a WebInno panel: Building Products That Win.  Our panelists were Ben Foster, vice president of product at Opower, Adam Medros, vice president of product at TripAdvisor and Fareed Behmaram-Mosavat, director of product, Boston Studio at Zynga.  Many thanks to David Beisel and Rob Go for putting together [...]