On March 2, 2011, I will be moderating a panel, “Mobile Commerce: The Tipping Point is Here.” The event, which is part of the Vilna Shul Speakers’ Series, organized by Doug Levin, will feature some of the greater Boston area’s best mobile visionaries. I posed some questions about mobile commerce to Andrew Paradise (@andrewparadise), CEO [...]

On March 2, 2011, I will be moderating a panel, “Mobile Commerce: The Tipping Point is Here.” The event, which is part of the Vilna Shul Speakers’ Series, organized by Doug Levin, will feature some of the greater Boston area’s best mobile visionaries. I posed some questions about mobile commerce to Mike Baker (@michaelkbaker) of [...]

On March 2, 2011, I will be moderating a panel, “Mobile Commerce: The Tipping Point is Here.” The event, which is part of the Vilna Shul Speakers’ Series, organized by Doug Levin, will feature some of the greater Boston area’s best mobile visionaries. I posed some questions about mobile commerce to Mike Schneider, aka SchneiderMike, [...]

On March 2, 2011, Nitzan Shaer of High Start Group will be moderating a panel, “Mobile Commerce: The Tipping Point is Here.” Nitzan sat down with panelist Mike Grimes, CEO of Modiv Media, makers of Stop & Shop’s ScanIt and other mobile shopping solutions.

Strategic product development teams include a mix of people and skills: coding, architects, usability experts, marketing and more. Take a walk through most high tech shops and you’ll see this type of team working on the next version of their product. But there’s one crucial person who’s missing from many strategic product development teams: your user

Selling SaaS to the SMB market: is it really low-touch? Yes and no. If you do the right things at the onset, eventually it will be lost-cost, low-touch.

Too often the newest, coolest startup on the block is really just a technology masquerading as a product. A technology in search of a problem. If a company can’t identify the problem it is solving, it’s certainly going to struggle identifying its audience, and subsequently, struggle to market to that audience.
Companies exhibiting at Mass Inno tend to stand out among the innovation crowd: Mass Inno showcases unique solutions to identified problems. Here’s what caught my eye and why it’s innovative.

Last week’s BPMA meeting featured David Meerman Scott talking about “Real-Time Marketing and PR.” Here’s my take on what product strategists can learn from Meerman Scott.

Here are three New Year’s Resolutions to help ensure successful new product launches.

2011 is the year smart enterprise software companies will reinvent how they approach product development. Those that don’t will face shrinking revenues, disinterested customers and lost sales opportunities.