By Amy Rosenthal It’s good to plan ahead, but sometimes nothing beats a personal touch. External engagement can help you adjust your engagement on the fly, and adapt to new changes that you have noticed in your trial. It’s common for customers to interact with your product differently than you originally envisioned, and proactive engagement [...]

By Amy Rosenthal Signing up for a trial is just the first step. Driving engagement during a trial helps turn trial consumers into product advocates. Engagement can be divided into two components: engagement that is built into the product and engagement that occurs outside of the product.  In this two-part series we will explore both [...]

By Janet Muto I recently attended a seminar on SaaS best practices. As an executive in the early days of SaaS, I wasn’t surprised by any of the lessons. However, one speaker, Skip Besthoff, from Castile Ventures noted that “service is in the SaaS title” and that customer experience is everything.

Selling SaaS to the SMB market: is it really low-touch? Yes and no. If you do the right things at the onset, eventually it will be lost-cost, low-touch.

SMB is the new black: everyone wants it this season. But SMB is not one-size-fits all. Read insight’s from Janet Muto, co-founder of High Start Group and former CMO of Constant Contact.

Yes, there IS a reason to play Farmville. Read this blog post to learn why.