Entries Tagged ‘Boston Business Journal’

Rethinking mobile commerce: What do customers really want in their mobile experience?

By Nitzan Shaer On April 25, I had the pleasure to deliver the keynote address on mobile commerce at an event sponsored by the Boston Business Journal. You can review the slides here. I have also embedded them at the bottom of this post–and you can also view the video. In this blog post, I [...]

What do customers really want in their mobile experience?

by Nitzan Shaer Our mobiles are taking on an ever greater role in our lives – impacting social, business and purchase behaviors. This dramatic consumer shift, still in its infancy, is creating new opportunities for brands, retailers, advertisers and banks, many of which are only providing the first level of mobile solutions. Together with BBJ, [...]