Entries Tagged ‘Customer research’

4 Steps to Giving the Perfect Gift—Secrets from a Product Strategist

by Joe Johnson Gift giving season is upon us. You’ve finished all your shopping, right? Right?! Okay, so maybe not. But it’s not too late to find the perfect gift. Musing over some spice cookies and mulled wine, it struck me that excellent gift shopping shares a lot of parallels with excellent customer research, which makes [...]

What could have prevented BofA’s colossal debit card mistake?

by Greg Garson When you take a step back and evaluate BofA’s current situation, you could potentially have sympathy for them.  The failing mortgage business (thank you, Countrywide); the under-performing investment business (thank you, Merrill Lynch); the Durbin amendment (over $2 billion in lost interchange fees) and the Reg E (another couple of billion in [...]