The Payments Situation: It is no surprise that each day new players are entering the payment arena. From enabling small merchants to take payments (e.g. Square, GoPayment, PayPal Here) to making payments (e.g. LevelUp, Starbucks, Dunkin Donuts) and mobile wallets (e.g. Paydiant, ERN Global, MC MasterPass, V.me), there is a tremendous amount of activity in [...]
Every entrepreneur dreams of a successful, breakthrough product. A breakthrough product is one that stands out and establishes them as a leader in their field. But what happens after a success? Inevitably, one triumph is never enough. What makes entrepreneurs tick is that they are never content to just rest on their laurels. One innovation [...]
Panel 1 Take-aways From The Mobile Commerce Summit by Alo Mukerji Qualitative interviews are an important tool in the career of any researcher. Interviews allow you to find out in-depth information about an individual. As an interviewer you can uncover what decisions someone makes, and the why behind those decisions. While quantitative methods can ask [...]
Panel 1 Take-aways From The Mobile Commerce Summit by Janet Muto “Try it before you buy it” has turned from a sales pitch into both a consumer and business expectation. It’s now the baseline standard that customers will get some level of access to test out a product before they commit to buying it. This [...]
By: Ashley Carneal Face it, it feels as if new products and messages are being delivered to consumers today at lightning speeds. But if you stop to think about it – how much of what you are seeing is truly a new product or new innovation? Have you been part of a Repositioning Revolution?
In my last post, I discussed how qualitative research can help supplement quantitative methods. But what type of qualitative research is most useful for your business? Below, I summarize the different qualitative techniques and the use case for each.
Senior executives, product managers, and venture capitalists love numbers. It is obvious that having robust quantitative data makes it much easier to make—and justify—strategic decisions. But in the quest for information robustness, it is possible to over-rely on the numbers themselves. Smart decision-makers will employ an iterative research process that includes not only quantitative methods, [...]
By Nitzan Shaer How often do you have an experience on a mobile phone that you describe as “wow”? How often have you felt that you really enjoyed it or got what you needed in 5-30 seconds? Of the 700,000 mobile apps, only a small number meet the high watermark of truly outstanding mobile applications. [...]
By Amy Rosenthal Mobile commerce is part of every-day life. From grabbing coffee at Starbucks to ordering your prescription through CVS , mobile commerce is changing the way people approach shopping. But what does this new landscape mean for all the players in mobile commerce? The Mobile Commerce Summit, co-sponsored by High Start Group and [...]
by Alo Mukerji Agile practices are everywhere now. Like the rest of the tech world, I have welcomed the many benefits that practicing Agile offers. But there’s something missing in all the conversations about Agile: The impact it has not on development but on product management. Specifically, what does it mean for a product manager [...]