Entries Tagged ‘High Start Group’

Treading the tightrope: Being agile in product management

by Alo Mukerji Agile practices are everywhere now. Like the rest of the tech world, I have welcomed the many benefits that practicing Agile offers. But there’s something missing in all the conversations about Agile: The impact it has not on development but on product management. Specifically, what does it mean for a product manager [...]

Peering into the Future of Location-Based Marketing

By Nitzan Shaer Last week, High Start Group partnered with Allen & Gerritsen to host a half day summit on the future of Location Based Marketing: GEOM2. The event was part of FutureM week held by MITX. GEOM2 was a uniqe opportunity to discuss insights about the ground breaking opportunities mobile location based services can [...]

Is your SaaS Chief Cook and Bottle Washer?

By Janet Muto I recently attended a seminar on SaaS best practices. As an executive in the early days of SaaS, I wasn’t surprised by any of the lessons. However, one speaker, Skip Besthoff, from Castile Ventures noted that “service is in the SaaS title” and that customer experience is everything.

Israeli and Palestinian students share a common goal as entrepreneurs in Boston

By Nitzan Shaer These days there are few opportunities to reach across cultural divides in the Middle East. However, Babson Professor Ted Grossman’s program: “Bridging the Cultural Divide Through Entrepreneurship” provides a rare opportunity for young people from the region to leverage their entrepreneurial spirit to bridge such divides. This year, overcoming considerable roadblocks, Professor [...]

Innovation has to be about more than innovation

by Janet Muto I’ll be the first to admit that I’m an innovation junky. I love being around it, participating in it, and pushing innovation myself. It’s why I do what I do. That’s why I was so excited to be on the panel at The BootCamp Ventures Israel Innovation Road Trip in Boston a [...]

The Delicate Line Between Need and “Need”

Ah, spring!  Time for new growth and limitless possibilities, and any product manager worth his or her salt would be remiss to pass up the opportunity to bring new innovations to market to spur growth.  The most successful new product launches uncover a real but unarticulated customer need.  But, especially in crowded categories, the earnest [...]

What Product Managers Can Learn From Starbucks

  Some product managers in technology and B2B products think that the way consumer companies work isn’t applicable to the tech space.  In fact, on a recent panel, “Building Products that Win,” at Web Inno, one panelist joked he “runs away” from consumer-type focus groups.  But consumer packaged goods (CPG) vendors have really mastered the [...]

WebInno: Building Products That Win

Last week I had the pleasure of moderating a WebInno panel: Building Products That Win.  Our panelists were Ben Foster, vice president of product at Opower, Adam Medros, vice president of product at TripAdvisor and Fareed Behmaram-Mosavat, director of product, Boston Studio at Zynga.  Many thanks to David Beisel and Rob Go for putting together [...]

Thought Leaders in Mobile Commerce: Mike Grimes, Modiv Media

On March 2, 2011, Nitzan Shaer of High Start Group will be moderating a panel, “Mobile Commerce: The Tipping Point is Here.” Nitzan sat down with panelist Mike Grimes, CEO of Modiv Media, makers of Stop & Shop’s ScanIt and other mobile shopping solutions.

Who’s Missing from your Product Strategy Team?

Strategic product development teams include a mix of people and skills: coding, architects, usability experts, marketing and more. Take a walk through most high tech shops and you’ll see this type of team working on the next version of their product. But there’s one crucial person who’s missing from many strategic product development teams: your user