Too often the newest, coolest startup on the block is really just a technology masquerading as a product. A technology in search of a problem. If a company can’t identify the problem it is solving, it’s certainly going to struggle identifying its audience, and subsequently, struggle to market to that audience.
Companies exhibiting at Mass Inno tend to stand out among the innovation crowd: Mass Inno showcases unique solutions to identified problems. Here’s what caught my eye and why it’s innovative.

Here are High Start Group’s 5 simple rules making your SMB customers and prospects feel that they are unique and special.

Many organizations start by creating a product or offering without first figuring out who their market is, or whether a market exists at all. So they end up stuck trying to figure out how to sell said product. Having a good product is not enough (Betamax, anyone?) — you should have a pretty good idea who your target customer will be before you invest valuable time and resources in product development.

In my last blog post, I talked about very small businesses (under 50 employees).

In this post, we’ll look at the businesses who are ‘on the grow’ – the larger of the smaller in SMB, so to speak.

When marketing and selling to the SMB audience, be sure to factor in the size of the SMB. While employee size is only one of many ways to segment this large, highly diverse group, it is one that is useful when thinking about how to develop and market products to SMBs.