Panel 1 Take-aways From The Mobile Commerce Summit by Janet Muto “Try it before you buy it” has turned from a sales pitch into both a consumer and business expectation. It’s now the baseline standard that customers will get some level of access to test out a product before they commit to buying it. This [...]
Panel 1 Take-aways From The Mobile Commerce Summit by Janet Muto The first panel at the Mobile Commerce Summit (part of the FutureM conference), “The War for Your Customer – Loyalty, Acquisition, and Customer Delight in the age of Mobile Commerce” was moderated by Janet Muto (Managing Partner, High Start Group). The panel focused on [...]
By Janet Muto I recently attended a seminar on SaaS best practices. As an executive in the early days of SaaS, I wasn’t surprised by any of the lessons. However, one speaker, Skip Besthoff, from Castile Ventures noted that “service is in the SaaS title” and that customer experience is everything.
by Janet Muto I’ll be the first to admit that I’m an innovation junky. I love being around it, participating in it, and pushing innovation myself. It’s why I do what I do. That’s why I was so excited to be on the panel at The BootCamp Ventures Israel Innovation Road Trip in Boston a [...]
Some product managers in technology and B2B products think that the way consumer companies work isn’t applicable to the tech space. In fact, on a recent panel, “Building Products that Win,” at Web Inno, one panelist joked he “runs away” from consumer-type focus groups. But consumer packaged goods (CPG) vendors have really mastered the [...]
Strategic product development teams include a mix of people and skills: coding, architects, usability experts, marketing and more. Take a walk through most high tech shops and you’ll see this type of team working on the next version of their product. But there’s one crucial person who’s missing from many strategic product development teams: your user
Selling SaaS to the SMB market: is it really low-touch? Yes and no. If you do the right things at the onset, eventually it will be lost-cost, low-touch.
Last week’s BPMA meeting featured David Meerman Scott talking about “Real-Time Marketing and PR.” Here’s my take on what product strategists can learn from Meerman Scott.
2011 is the year smart enterprise software companies will reinvent how they approach product development. Those that don’t will face shrinking revenues, disinterested customers and lost sales opportunities.
Enterprise marketers love white papers. Small business purchasers don’t. So if you are targeting the SMB market, think twice before creating a white paper.