By Nitzan Shaer On April 25, I had the pleasure to deliver the keynote address on mobile commerce at an event sponsored by the Boston Business Journal. You can review the slides here. I have also embedded them at the bottom of this post–and you can also view the video. In this blog post, I [...]
Entries Tagged ‘mobile product strategy’
by Nitzan Shaer Our mobiles are taking on an ever greater role in our lives – impacting social, business and purchase behaviors. This dramatic consumer shift, still in its infancy, is creating new opportunities for brands, retailers, advertisers and banks, many of which are only providing the first level of mobile solutions. Together with BBJ, [...]
Yes, there IS a reason to play Farmville. Read this blog post to learn why.
RiotVine has closed its doors, but its founders are creating Spotly, a new location-based service. In this open letter to Spotly, Blair Baldwin of High Start Group, offers some advice.
Get some insight on what’s going to drive the price of Skype’s IPO, and what the company can learn from Google and Facebook.
Mobile is the most misused medium we’ve ever experienced, and the misuse will continue. The danger in misusing mobile is that your application will simply fail to attract users. In this blog post, we highlight three common pitfalls in mobile strategy.