Entries Tagged ‘mobile product strategy’

Rethinking mobile commerce: What do customers really want in their mobile experience?

By Nitzan Shaer On April 25, I had the pleasure to deliver the keynote address on mobile commerce at an event sponsored by the Boston Business Journal. You can review the slides here. I have also embedded them at the bottom of this post–and you can also view the video. In this blog post, I [...]

What do customers really want in their mobile experience?

by Nitzan Shaer Our mobiles are taking on an ever greater role in our lives – impacting social, business and purchase behaviors. This dramatic consumer shift, still in its infancy, is creating new opportunities for brands, retailers, advertisers and banks, many of which are only providing the first level of mobile solutions. Together with BBJ, [...]

Why it’s good to waste time at the office playing Farmville

Yes, there IS a reason to play Farmville. Read this blog post to learn why.

Quick Recommendations for New Location-Based Service Innovator Spotly

RiotVine has closed its doors, but its founders are creating Spotly, a new location-based service. In this open letter to Spotly, Blair Baldwin of High Start Group, offers some advice.

What is going to drive the price of Skype’s IPO? (and what can be learned from Google and Facebook)

Get some insight on what’s going to drive the price of Skype’s IPO, and what the company can learn from Google and Facebook.

How to Avoid Common Pitfalls in Your Mobile Strategy

Mobile is the most misused medium we’ve ever experienced, and the misuse will continue. The danger in misusing mobile is that your application will simply fail to attract users. In this blog post, we highlight three common pitfalls in mobile strategy.