Entries Tagged ‘Nitzan Shaer’

Best Practices for Building the Best Mobile Experience

By Nitzan Shaer How often do you have an experience on a mobile phone that you describe as “wow”? How often have you felt that you really enjoyed it or got what you needed in 5-30 seconds? Of the 700,000 mobile apps, only a small number meet the high watermark of truly outstanding mobile applications. [...]

3 Take Aways From The New York (DIY) Marathon 2012

By Nitzan Shaer Yesterday, in Central Park, together with a few thousand runners and two close friends, I ran my first marathon. The official NY Marathon was canceled 36 hours before. While the decision to cancel was made late, I believe that canceling it was the right decision. We ran four loops around Central Park, [...]

Can Boston become the #1 global cluster for mobile?

By Nitzan Shaer Earlier this week, Massachusetts Secretary of Housing and Economic Development Gregory Bialecki, also known as the person driving Boston as the hub of the innovation economy, convened a roundtable of mobile leaders. The topic: the potential for Massachusetts to become the leading global cluster for mobile. We were hosted by Walt Doyle, [...]

Rethinking mobile commerce: What do customers really want in their mobile experience?

By Nitzan Shaer On April 25, I had the pleasure to deliver the keynote address on mobile commerce at an event sponsored by the Boston Business Journal. You can review the slides here. I have also embedded them at the bottom of this post–and you can also view the video. In this blog post, I [...]

What do customers really want in their mobile experience?

by Nitzan Shaer Our mobiles are taking on an ever greater role in our lives – impacting social, business and purchase behaviors. This dramatic consumer shift, still in its infancy, is creating new opportunities for brands, retailers, advertisers and banks, many of which are only providing the first level of mobile solutions. Together with BBJ, [...]

Peering into the Future of Location-Based Marketing

By Nitzan Shaer Last week, High Start Group partnered with Allen & Gerritsen to host a half day summit on the future of Location Based Marketing: GEOM2. The event was part of FutureM week held by MITX. GEOM2 was a uniqe opportunity to discuss insights about the ground breaking opportunities mobile location based services can [...]

Israeli and Palestinian students share a common goal as entrepreneurs in Boston

By Nitzan Shaer These days there are few opportunities to reach across cultural divides in the Middle East. However, Babson Professor Ted Grossman’s program: “Bridging the Cultural Divide Through Entrepreneurship” provides a rare opportunity for young people from the region to leverage their entrepreneurial spirit to bridge such divides. This year, overcoming considerable roadblocks, Professor [...]

Clicks, bricks and mobile commerce: creating a winning strategy

by Nitzan Shaer The MIT/ Stanford Venture Lab event Beyond Bricks and Clicks saw a great discussion earlier this week on the opportunities and innovations in mobile commerce for retailers, banks, startups, and brands. Most importantly, what it all means for consumers. It was yet another sold-out event for VLAB, attracting entrepreneurs and investors from [...]

The top 10 TED talks on innovation

by Nitzan Shaer You may not think about innovation all the time. But it’s surrounding us—in the office, on the phone, in the piles of emails you click through every day. Somewhere in there you’ll find innovation. But just what is innovation and what are some of the most innovative ideas around today? There’s no [...]

WebInno: Building Products That Win

Last week I had the pleasure of moderating a WebInno panel: Building Products That Win.  Our panelists were Ben Foster, vice president of product at Opower, Adam Medros, vice president of product at TripAdvisor and Fareed Behmaram-Mosavat, director of product, Boston Studio at Zynga.  Many thanks to David Beisel and Rob Go for putting together [...]