by Joe Johnson Gift giving season is upon us. You’ve finished all your shopping, right? Right?! Okay, so maybe not. But it’s not too late to find the perfect gift. Musing over some spice cookies and mulled wine, it struck me that excellent gift shopping shares a lot of parallels with excellent customer research, which makes [...]

Last week I had the pleasure of moderating a WebInno panel: Building Products That Win.  Our panelists were Ben Foster, vice president of product at Opower, Adam Medros, vice president of product at TripAdvisor and Fareed Behmaram-Mosavat, director of product, Boston Studio at Zynga.  Many thanks to David Beisel and Rob Go for putting together [...]

SMB is the new black: everyone wants it this season. But SMB is not one-size-fits all. Read insight’s from Janet Muto, co-founder of High Start Group and former CMO of Constant Contact.

By Janet Muto In my last post, I outlined the Four Rules of (Really) Customer-Centric Product Development. In the next few posts, I’ll look at the different ways we include customer-centric processes in our clients’ product development cycles.

by Janet Muto I’ve been involved with technology companies of all sizes and shapes for more years than I like to admit. And I’ve found one absolute truth: success happens when customer feedback informs the product development process – from initial idea through commercialization.

By Nitzan Shaer This question has intrigued me for years. What differentiates those products that achieve stellar success from those that fail? Why is it that solid technology and smart people, backed by millions of dollars, is not a sure-fire recipe for success? Over the years, I put this question to countless entrepreneurs, managers, and [...]