As part of FutureM activities, High Start Group sponsored and organized a panel on Product Strategy 2.0. High Start Group’s Janet Muto (@janetmuto) moderated a stellar panel consisting of Andrew Burton (@andrewjburton) of LogMeIn, Brian Harrold (@bharrold) of Communispace, Alo Mukerji of Compete , Derek Peplau (@peplau) of Mzinga, and Katie Rae (@ktrae) of Project 11 Ventures.

Hear what HSG Managing Partner Janet Muto has to share on marketing at the FutureM blog.

Marketing to an SMB? Think about what your office says about your business.

SMB, commonly defined as businesses between 1 – 500 employees, is a large category. In fact, it’s really more than one category. This blog breaks down the SMB market into distinct types of businesses.

SMB is the new black: everyone wants it this season. But SMB is not one-size-fits all. Read insight’s from Janet Muto, co-founder of High Start Group and former CMO of Constant Contact.

Yes, there IS a reason to play Farmville. Read this blog post to learn why.

Get some insight on what’s going to drive the price of Skype’s IPO, and what the company can learn from Google and Facebook.

Mobile is the most misused medium we’ve ever experienced, and the misuse will continue. The danger in misusing mobile is that your application will simply fail to attract users. In this blog post, we highlight three common pitfalls in mobile strategy.

By Janet Muto I can’t help it, I’m a marketer and I believe that targeting is the key to every successful product.  Ok, there are cases where a new idea takes off with a different target than planned (the Honda Element was designed for Gen-Y surfer types and gained a huge audience among the gray [...]

By Casey Gustus After some lively discussion here at High Start Group about whether or not Facebook is a viable marketing tool for small and medium sized businesses, we decided to open up the conversation. To gain additional insight on the topic, we put the question out on LinkedIn and got some terrific feedback. Here [...]