Selling SaaS to the SMB market: is it really low-touch? Yes and no. If you do the right things at the onset, eventually it will be lost-cost, low-touch.

Enterprise marketers love white papers. Small business purchasers don’t. So if you are targeting the SMB market, think twice before creating a white paper.

Here are High Start Group’s 5 simple rules making your SMB customers and prospects feel that they are unique and special.